According to the Shire, Jarrahdale has been identified as a key future tourism destination, and there is a strong focus now on developing a regionally significant trails network that supports tourism, recreation, and local economic growth.
In 2021, the State Government committed to further support Jarrahdale to gain the ‘trail town’ accreditation, building on the area’s existing natural assets, establishing a trails network and its unique character, as well as its rich history and beautiful architecture.
“While the area already attracts hikers, mountain bikers and day visitors, the long-term goal is to position Jarrahdale as one of Western Australia’s premier trails destinations,” a Shire of Serpentine Jarrahdale spokesperson said.
“A key objective of the initiative is achieving official trail town accreditation through Trails WA, the State’s peak trails promotion body.”
Accreditation requires a range of supporting infrastructure and services, including high-quality trail experiences, tourism products experience, trail-friendly businesses, visitor information and amenities, parking and public facilities and accommodation options.
“The Shire believes Jarrahdale is uniquely positioned to succeed due to its proximity to Perth and the rapidly growing metropolitan area, offering a more accessible day-trip experience compared to destinations such as Dwellingup and Collie,” the SJ spokesperson said.
“While the area already caters to trail running, gravel biking, bushwalking and long-distance hiking, the Shire is aiming to establish Jarrahdale as Western Australia’s leading destination for horse trail tourism, a niche form of tourism we believe is currently underrepresented across the State.”
As part of a 2021 state election commitment, the initiative secured $1.9 million in State Government funding in 2022, of which approximately $1.2 million was reallocated to the Department of Biodiversity, Conservation and Attractions to develop new horse trails and associated infrastructure on DBCA-managed land. Further, development of a trail head area at Jarrahdale Oval and the creation of a broader web of interconnected horse trails are being discussed.
The new horse trails were launched in October 2025 by Senator Ellie Whiteaker and Hon Jessica Stojkovski MLA. Additional investment has also supported a new car park at Gooralong Trail Precinct near Kitty’s Gorge, one of WA’s Top Trails, according to the Trails WA website, with works completed in 2025.
The Shire has stated that it is also progressing with plans to make a section of the popular Jarrahdale RV Park horse-friendly, allowing visitors travelling with horses and floats to stay overnight. Approximately $500,000 in additional funding has been secured from the State Government and allocated toward this component.
Further investment is planned through the proposed Jarrahdale Trails Centre, which has secured approximately $5 million in State Government funding. The project will involve conversion of the historic Mill Manager’s House within the Heritage Park precinct into a dedicated visitor and trails hub.
“The Shire sees significant opportunity in leveraging population growth across Perth’s south-east corridor and increasing demand for nature-based tourism experiences close to the metropolitan area, something of which other accredited trail town areas do not have the advantage,” the SJ spokesperson declared.
SJ Shire President Rob Coales said he is keen to see progress on trails tourism in the region.
“The Shire has been waiting for decades to transform Jarrahdale into a trails town focused on horse trails and bushwalkers. This project is a great example of what can be achieved when we work together. Our Equine Advisory Group has played a pivotal role in advocating for equine facilities in the Shire and providing valuable advice on the subject.
“As more people discover and enjoy our trails, it’s vital that we continue to promote shared-use etiquette and environmental care, so these places remain accessible, safe and enjoyable for everyone.
“Jarrahdale holds a special place in our Shire’s story, and these new trails build on its reputation as the heart of Western Australia’s horse trail network. Through collaboration with the Department of Biodiversity, Conservation and Attractions, the Australian Government and the Peel Development Commission, we’ve created a community asset that promotes tourism, supports local business and enriches the lifestyle of our residents.
“These trails are more than just paths through the forest. They’re part of Jarrahdale’s legacy. They’ll help attract visitors, celebrate our landscape and provide a lasting benefit for generations to come.
A taste of what’s to come was provided on June 1, when, as part of Awaken Jarrahdale Trails Day, hiking and tour business Off the Beaten Track took participants on a tour of several Jarrahdale trails, including the Jinker, Whim and Jarrah. These trails are open to horse riders as well.
